Privacy Notice
Last updated: May 2026
ADS Training (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This privacy notice explains how we collect, use, and protect your personal data when you use our website and training services. ADS Training is a subsidiary of Amber Dental Staffing Limited. In some cases, your data may be shared within this group where necessary to provide services.
1. Who we are
ADS Training is the data controller responsible for your personal data in relation to training services.
Parent company: Amber Dental Staffing Limited
Registered address:
Office 5, Cuttle Mill
Towcester
NN12 6LF
Email:enquiries@adstraining.co.uk
2. The Data We Collect
We may collect and process the following personal data:
a) Information you provide:
Name
Email address
Phone number
Training enrolment details
Qualifications and certification records
Payment information (where applicable)
Employer or practice details
b) Automatically collected data
IP address
Browser type and version
Device information
Website usage data
c) Special category data (if applicable)
In limited cases, we may process sensitive personal data (e.g. health information or learning support needs) where required to deliver training safely and effectively.
3. How We Use Your Date (Legal Basis)
Delivering training services:
Managing course bookings and attendance
Delivering training and assessments
Issuing certificates
Legal basis: Contractual necessity
Communication
Responding to enquiries
Sending course updates and administrative information
Legal basis: Legitimate interests
Compliance and regulatory requirements
Maintaining training records
Meeting accreditation or legal obligations
Legal basis: Legal obligation
Marketing (where applicable)
Sending information about future courses or services
Legal basis: Consent
You can withdraw consent at any time.
Website improvement and security
Monitoring performance and usage
Preventing fraud and misuse
Legal basis: Legitimate interests
4. Our Legitimate Interest
Our legitimate interests include:
Delivering and improving our training services
Managing customer relationships
Ensuring the security of our systems
Supporting the wider services of Amber Dental Staffing Limited
We always consider and balance your rights before processing.
5. How We Share Your Data
We may share your data with:
Amber Dental Staffing Limited (our parent company)
Training providers, assessors, or accreditation bodies
IT and hosting providers
Payment processors
Professional advisers
Regulators where required
We do not sell your personal data.
6. International Data Transfers
Your data may be transferred outside the UK where necessary.
Where this happens, we ensure appropriate safeguards are in place, such as:
UK International Data Transfer Agreement (IDTA)
Transfers to countries with adequacy decisions
7. Data Retention
We retain your data only as long as necessary:
Training records and certificates: up to 6 years
Enquiry data: up to 2 years
Financial records: up to 6 years (for legal requirements)
We may retain data longer where required by law.
8. Y0ur Data Protection Right
Under UK GDPR, you have the right to:
Access your personal data
Correct inaccurate data
Request deletion
Restrict processing
Object to processing
Data portability
Withdraw consent
To exercise your rights, contact: enquiries@adstraining.co.uk
9. Complaints
If you are unhappy with how we use your data, you can complain to the Information Commissioner's Office (ICO): https://www.ico.org.uk
We encourage you to contact us first so we can resolve your concerns.
10. Cookies
We use cookies to:
Ensure website functionality
Analyse usage
Improve user experience
Non-essential cookies are only used with your consent.
11. Data From Children
Our services are not intended for individuals under 18.
12. Changes to this Privacy Notice
We may update this notice from time to time. The latest version will always be available on our website.
13. Contact Us
ADS Training: enquiries@adstraining.co.uk
Amber Dental Staffing Limited: accounts@amberdentalstaffing.co.uk